Have you spent a lot of time and money on it and it just isn't getting you the traffic and sales that you had anticipated?

Would you like to have a website, but don't know where to start?  Has all the talk about coding and SEO (search engine optimization) gotten you confused?

Website Advisor is here to help.

The internet has added a wonderful dimension to the world of business. Now, no matter where you are located, you, too, can participate in the global marketplace.

Today this means more than simply putting up a website and waiting for the sales to come in, however. With billions of sites currently online, how does yours get to the top of the listings - especially when you aren't a large corporation with unlimited funds?

 The good news is that that while there are now many more options available when it comes to design, the basics are still the same.

• quality product
• great copy (words on the page)
• a clear call to action - whether that is purchasing a product, signing up for a newsletter, or clicking to the next page
• a site that loads quickly and takes into consideration older computers and slower connections
• trustworthiness

While you might have the highest quality product in the world, however, your website will not automatically rise to the top of the listings.  This is where SEO, or Search Engine Optimization comes in.

If you're like most people, you probably feel like groaning right about now.  You might even be thinking, "Not that SEO stuff again!"

It truly isn't that bad, however.  The biggest problem is that many people who have hired someone to do a website for them don't know where or how to check and see if any SEO has been done.

Answer these questions:

• Do you know where to look for your page title tag?
  
• Does every single page on your site have a different description?
• What about keywords?  Is your website actually connecting with your ideal customers?  Or is it a hit and miss affair in which you cross your fingers and hope that someone - anyone - will buy?
• Have you ever seen what your listing looks like on Google or any of the other search engines?  Most people are horrified to find that often their page has a title, but no description at all.  How will that appeal to your potential customers?  Wouldn't they be more likely to click on a link that clearly spells out the benefits of looking at that particular site?
• Do you know where your website stands in the worldwide rankings?
• Have you an idea of how many people visit your site each day?  Where do they come from?  Did they type in a particular keyword phrase to get to your site?
  

Get the Comprehensive Content Analysis.

This is a detailed, page-by-page analysis of your website with specific recommendations designed to boost your customer's response rate.

It is a thorough review of the home page and main sub-pages which focuses on your sales copy, SEO meta data, keyphrase use, and ease of navigation – all the while identifying opportunities for improved search rankings and increased conversions and sales. You will also receive a comparison of your website's ranking vs that of your competition.

As a result of this work, you’ll have a clear, strategic roadmap for content changes that will make a huge difference to your website’s performance.

You will also then have the knowledge to carry this information across to other websites you might have. 
Never again will you need to wonder what is and is not working on your website.